Tuesday 3 January 2012

Too Hot for TV

Since the time television has been around there have been many cases where a shows and commercials have been banned because of the content they show. They may not be appropriate because the shows or commercials may be to racy , have explicit sexual content, and may deal with bias politics.Major networks such as ABC, Fox, CBC, CTV and so on have banned many shows and commercials since they have been around. Some of shows or commercials are only aired for the first minute, first hour, first day or not even aired at all. Some of the shows or commercials get banned before they are even on t.v because the network rejected them because of the reasons above or many more. Here is an exmaple of a commercial that was rejected before it even aired on t.v by not one, but two networks in 2010:  
                                Lane Bryant Lingerie Ad Banned By Fox&ABC
This commercial here is being modeled by a plus sized model for a lingerie company with the name of Lane Bryant who sell lingerie for women from the sizes of 14-32. The commercial here talks about how beauty is skin deep, how a smile is the best makeup, and how its what underneath that counts. In a sense the commercial is saying that you should be proud of who you are, and be the natural you, but are also selling their lingerie. We can say that because the voice over says mama always said that beauty is skin deep, a smile is the best makeup and its what underneath that counts but then says Somehow, I don't think mama had this in mind,which shows that they are talking about their lingerie. 

However, this commercial was banned by ABC and Fox because Fox says this commercial was too racy, too risqué to be shown during the ad slot for American Idol, and ABC said that the models cleavage was to excessive for it to be shown on television during the ad's for Dancing with the Stars. The company commented back by saying this is complete discrimination against plus sized women and the commercial being to racy and risuqé is just a cover up. Looking at the commercials of Victoria Secret and saying this commercial for lingerie is racy does not make any sense whatsoever. Could they not be saying anything to the Victoria Secret models because they are "normal" sized women? Lane Bryant also added by saying that Fox put a Victoria Secret commercial in the time slot instead of this commercial is said to be double standard which to I would agree. This commercial went from being banned because of it being too racy and risqué according to the networks but also raising another issue of discrimination. 

In my opinion I do not agree with the decision the networks made. I think this commercial should have aired because there is no difference from the Victoria Secrets commercials than there is with the Lane Bryant's commercials. Just because the model is not a size 0 does not mean she isn't beautiful, in the world there are women of all different size and shapes there should not be discrimination based on how you look. If the networks thought that the commercial was too racy maybe they should have put the commercial in a different time slot because during this time there are families watching American Idol and Dancing with the stars. They should have done this instead of banning the commercial all together because this would have showed respect rather than discrimination. However,there will always be commercials and shows that will cause controversies and eventually will be banned for whatever reason the networks come up with , even if it is not the real reason.

1 comment:

  1. It's also worth noting that Dancing with the Stars and American Idol both go out of their way to present the people on the shows as sexy. It's interesting that the concern with the ad was about the cleavage, and not the 'story' - that she leaves the house wearing nothing BUT the lingerie under the coat, clearly indicating her intentions for the lunch date with Dan.

    I wonder how many people would even recognize that the woman in this ad was a 'plus-sized' model if they weren't told she was...

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