Hello and welcome to my media blog :)
For the past month in Mr.Powles’ media studies class we have been talking about advertisements and how they are, literally, everywhere. You can see them on the sides of public transit buses, televisions, radios, billboards and much more. See how many places I’ve already listed? I was just only starting. Before taking this class I was so oblivious about advertisements and how many I actually see every day. From the moment I wake up to when I sleep my mind is flooded by all the commercials I have seen on t.v in just one day. Studies say we are exposed to at least 5000 ads a day, shocking right?! Who knew we could see so many commercials, listen to so many advertisements and see soo many posters.While watching the super bowl in February I was only there too watch the game. Not to sit there and watch commercials that companies had paid millions and millions to have an ad just to appear for oh only about 30 seconds. Personally, I find all commercials annoying and repetitive so I almost always mute all them, but sadly, I forgot just this once and that’s when this ad came on:
I was about to mute the t.v only 5 seconds into the ad when I saw a little Beetle walking around in a rain forest. All I remember me thinking was what? :s Why are they showing a beetle running around in a rain forest? That’s when the ad was almost over and then showed the Volkswagen 2011 Beetle. What a way to get someone hooked to the screen by making them question the ad, which would obviously want the consumer to keep looking at the ad to see how it ends. Sadly, I was one of those victims.
Recently, advertisements have become part of our lives that we see daily. The first advertisement on television appeared on July 1st 1941 on a break between a baseball game between Brooklyn Dodgers and Philadelphia Phillies. This ad was on Bulova a company that made watches was advertised on t.v for only $9 on the New York station WNBT. These days for advertisements to be on t.v you pay at least $200,000 for a 30 second ad during prime time. However, during the super bowls ad's are aired on television from 1 million- 3 million dollars just for a 30 second appearance. As you can see the prices of advertising on t.v has gone up a whole lot from when the first ad appeared in 1941. Here is a link to one of the old ad's from bulova
As you compare this ad to the previous ad above you can tell how much advertising has actually changed from they way they capture the audiences attention to the way they talk and even how the product is advertised and shown. Even though these are completely two different products my idea here was to show you how everything has changed and evolved since we first started out in this business. So keep a look out to see how they are promoting there product and in which ways are they trying to get you to be interested in the commercial to keep watching or reading or listening.
No matter how much we try to escape advertising by recording our favourite shows and skipping through the ads, and muting the t.v and much more we will some way be exposed to ads. By skipping through the commercial's when you record your favourite t.v show you can still see glimpses here and there which is exposing you to the products and lastly, when we mute the t.v we can still see the product and words clearly on the t.v. Face it, where ever we go we see advertisements and commercials , we just cant escape it. So next time you see an ad analyze it and pick it apart to see what they are really trying to do. Thank you for visiting my first blog and I hope you enjoyed reading it, I will be writing back very soon! Byee! :)
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